PRIVACY POLICY

Introduction

VerticalEmail.com ("we," "us," "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our email marketing platform and services ("Service"). By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use the Service. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy.

Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Register for an account (username, email address, password, company name)
• Update your profile or account settings
• Contact us for customer support or inquiries
• Subscribe to our newsletters or marketing communications
• Provide payment information for paid services (processed by third-party payment processors)

1.2 Usage and Activity Information

We automatically collect certain information about your use of the Service, including:

• Username and account identifier
• Pages viewed and features accessed within the Service
• Emails sent through the platform, including quantity and timestamps
• Email campaign performance metrics (open rates, click rates, bounce rates)
• Webpage events and interactions (button clicks, form submissions, navigation patterns)
• Login times, session duration, and frequency of use
• Features and tools utilized within the platform

1.3 Technical and Device Information

When you access our Service, we automatically collect technical information, including:

• IP address and geolocation data
• Browser type, version, and language settings
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution and display settings
• Referring website or application
• Unique device identifiers and mobile network information

1.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities on our Service. Cookies are small data files stored on your device that help us improve your experience, analyze usage patterns, and deliver personalized content. You can control cookie preferences through your browser settings, but disabling cookies may limit certain functionality of the Service.

Types of cookies we use:

• Essential Cookies: Required for basic Service functionality and security
• Performance Cookies: Help us understand how users interact with the Service
• Functionality Cookies: Remember your preferences and settings
• Analytics Cookies: Collect aggregated data about Service usage and performance

1.5 Email Recipient Information

When you use our Service to send emails, we may collect and store information about your email recipients, including email addresses, names, and engagement metrics. You are responsible for ensuring you have the necessary consent and legal basis to collect and share this information with us for email marketing purposes.

How We Use Your Information

We use the information we collect for the following purposes:

• Provide and Maintain the Service: To create and manage your account, process transactions, deliver email campaigns, and provide customer support
• Improve and Optimize: To analyze usage patterns, track performance metrics, identify bugs, and enhance Service functionality and user experience
• Personalization: To customize content, recommendations, and features based on your preferences and usage history
• Communication: To send administrative information, service updates, security alerts, and respond to your inquiries
• Marketing: To send promotional materials, newsletters, and information about new features (you may opt out at any time)
• Analytics and Research: To conduct aggregate analysis, market research, and trend identification to improve our products and services
• Security and Fraud Prevention: To detect, prevent, and address technical issues, unauthorized access, fraudulent activities, and violations of our Terms of Service
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

3.1 Service Providers and Business Partners

We may share your information with trusted third-party service providers who perform services on our behalf, including payment processing, data analysis, email delivery infrastructure, cloud hosting, customer support, and security monitoring. These providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.

3.2 Legal Requirements and Protection

We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe in good faith that such disclosure is necessary to: (a) comply with legal obligations; (b) protect and defend our rights or property; (c) prevent fraud or illegal activity; (d) protect the safety of our users or the public; or (e) protect against legal liability.

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

3.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing, such as when you authorize integrations with third-party applications or services.

3.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other business purposes.

Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit and at rest, secure server infrastructure, regular security audits, access controls, and employee training on data protection practices.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the nature of the information and the purposes for which it is processed.

Generally, we retain:

• Account information for the duration of your account plus a reasonable period thereafter for legal and business purposes
• Usage data and analytics for up to 24 months for operational improvement and trend analysis
• Email campaign data and metrics for up to 36 months or as required by law
• Payment and transaction records for up to 7 years as required by tax and financial regulations

When information is no longer needed, we securely delete or anonymize it. Upon account termination or deletion request, we will delete or anonymize your personal information within 90 days, except where retention is required by law or for legitimate business purposes such as fraud prevention or compliance with legal obligations.

Your Privacy Rights

Depending on your location and applicable laws (including GDPR, CCPA, and other privacy regulations), you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure (Right to be Forgotten): Request deletion of your personal information, subject to legal exceptions
• Right to Restrict Processing: Request limitation on how we process your information
• Right to Data Portability: Request transfer of your data to another service provider in a structured, commonly used format
• Right to Object: Object to processing of your information for certain purposes, including direct marketing
• Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, please contact us at support@verticalemail.com. We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request. Please note that certain rights may be subject to legal limitations or exceptions.

6.1 Marketing Communications Opt-Out

You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your account, transactions, or Service administration.

California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to know what personal information we collect, use, disclose, and sell
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

California residents may make CCPA requests by emailing support@verticalemail.com with "CCPA Request" in the subject line. We do not sell personal information and have not sold personal information in the preceding 12 months.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with specific rights regarding your personal data. We process your personal data based on the following legal grounds:

• Contract: Processing necessary to perform our contract with you
• Consent: You have given clear consent for us to process your data for specific purposes
• Legitimate Interests: Processing necessary for our legitimate business interests, except where overridden by your rights
• Legal Obligation: Processing necessary to comply with legal requirements

You have the right to lodge a complaint with your local supervisory authority if you believe we have not complied with applicable data protection laws.

International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country. When we transfer personal data outside of the EEA or UK, we implement appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, to ensure your data receives adequate protection.

Children's Privacy

Our Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information from our servers.

Third-Party Websites and Services

Our Service may contain links to third-party websites, applications, or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

Do Not Track Signals

Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted. Our Service does not currently respond to DNT signals, but we provide you with options to control data collection through cookie settings and privacy preferences.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. For significant changes, we may provide additional notice, such as sending an email notification or displaying a prominent notice within the Service.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.